The offering at Uncommon Store is unique, influenced by the diverse backgrounds and rich stories of the designers. The brands featured in the bricks and mortar store and online have been nurtured by The New Garde, a creative hub that supports and guides independent designers as they start and scale successful fashion initiatives.

In addition, the store has transformed the shopping experience for its customers. Offering services typical of luxury retailers, customers can expect consultations with personal stylists, inhouse alterations, refreshments, and unique gift wrapping.

Uncommon Store exists to grow a very real connection with existing customers who are made to feel they’re part of a community, and start-up fashion brands carving out their own space. Rather than contributing to run-of-the-mill advertising, who strive to connect deeply with people on a real level, on their terms.