Since the labels inception in 2016 Fred Archer has gained attention on national and global runways from Denver’s Massif Fashion Week 2017 to Mercedes-Benz Fashion Festival Brisbane 2018. Creating pieces that convey an ethos of cool, designer Lorelle Penkevics said the customer wearing Fred Archer values expressing their confidence and glamour.

I wouldn’t have gotten as far as I have without the support and mentorship from Jodie and The New Garde, they have been instrumental in me being able to pursue this career path and I’m exceptionally grateful. — Lorelle Penkevics, Designer