When developing a brand your customers wish to know all about the creative director. This editable document will draw out interview ready answers and can be used to formulate the “About The Founder Bio” With this Ebook you can:

  • Interview questions to draw out your unique professional founder back story
  • A professional bio template
  • Entrepreneurial questions to prompt business bio answers
  • PR ready answers to commonly asked fashion designer and founder questions
  • Keywords and copy to help your copywriter sculpt a business bio story for publications

You’ve been bubbling away with your designs, developing, producing. You have had a stellar photoshoot and are almost ready to launch your website when opportunity comes knocking at your door (or the PR you have engaged is doing a kick-arse job of rallying interest from journo’s) At this point you’ve spent way too many sleepless nights worrying about your collection selling through, you’re in a language barrier ridden conversation thread with China and well... you just have no damn time to stop and plug yourself. Imagine if you had a go-to answer repository (spell checked) for all the questions you’re about to be asked? And that an interview could take 1/2 hour to answer instead of you painstakingly trying to figure out all the questions on the fly.... that’s why

There is the business and then there is you as a visionary. Each bio will appeal to a different set of stakeholders and audiences. Your founder bio is a personal and professional statement about the person leading the brand. This is where you will list your past achievements and future goals with a bit of personality injected into the copy. The business bio will be an executive summary and detail what the brand stands for in the way of mission and vision statements. This will appeal to investors, potential future staff and the media that profile businesses as an entity. The following workbook will prompt you to develop both bios and contribute to you and your business becoming PR ready!

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