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THE ULTIMATE FASHION STARTUP WORKBOOK

$299.00

An e-workbook for aspiring fashion label owners who are ready to get serious about developing a range that people want to buy, make serious money and build a cult-like following. Over 10K and a decade worth of actionable tasks to accelerate your business growth and help your fashion label stand out from the crowd.  Riddled with superior industry contacts and links to digital timesaving platforms. This step by step e-workbook can:

  • Create a profitable business
  • Identify a customer to sell to
  • Stand out from the crowd as a brand
  • Create a marketing plan for 12 months in advance
  • Design and develop a clothing line professionally
  • Create a clear PR campaign for your launch
  • Determine a timeline and budget and more

Chapter 1. Business and Operations

Chapter 2. Branding and Identity

Chapter 3. Marketing Strategy and Content Planning

Chapter 5. Product Development

Chapter 6. Effective Public Relations

Chapter 7. Sales Process and Trading Terms

Do you want to start your own fashion label? But you don’t know how to start?

Starting a business can be intimidating. There’s an endless supply of variables involved, with no guarantee that a business idea is going to work. But the only way to know whether or not your idea is the next big thing is to work through a process and research and test it out while designing a stellar collection to launch with. This guide will help you identify the essential foundational building blocks of business and shorten your path to success. I also give away leads to some of my best industry contacts and the best resources on the market that will save you time and turn a profit.

Once you purchase your Ebook - register here for your free 2-hour discovery session (applicable for only the first 100 purchases)

 

Chapter 1. BUSINESS AND OPERATIONS

  • Business Model Canvas
  • Short Term Brand Objectives
  • Long Term Brand Objectives
  • Five Year Plan
  • Shareholder Considerations
  • First Year Financials
  • Project Critical Path
  • Building Your Team
  • Memorandum of Understanding (Template)

Chapter 2. BRANDING AND IDENTITY

  • Branding and Design Questionnaire
  • Website Planning
  • Creating a Style Guides

Chapter 3. MARKETING STRATEGY

  • Marketing Guidelines
  • Short Term Marketing Objectives
  • Long Term Marketing Objectives
  • Brand Overview
  • SWOT Analysis
  • Competitor Analysis
  • Competitor Comparison
  • Unique Selling Proposition
  • Your Customer
  • Understanding Goals and Values
  • Information Source
  • Demographic and Status
  • Challenge and Pain Points
  • Role and Objection to Buy
  • Customer Profile
  • Customer Avatar
  • Marketing Planning
  • Planning your Marketing
  • Annual Marketing Plan
  • Monthly Marketing Plan
  • Weekly Marketing Plan
  • Photoshoot Planning
  • How to Plan a Photoshoot
  • Develop a Photoshoot Moodboards
  • Shot List and Planning
  • Create a Call Sheet
  • Develop a Photoshoot Schedule
  • Create a Model Release
  • Stock Pull

Chapter 5. PRODUCT DEVELOPMENT

  • Style Plan
  • Range Plan
  • Line Sheet
  • Sketch Templates (Croquis)
  • Handover Sheets
  • Fitting Sheet
  • Tech Pack
  • Cost Sheets
  • Cost Analysis
  • Timeline for Production

Chapter 6. PUBLIC RELATIONS

  • Create Your Own Interview Ready Questions
  • Creating your Founder Bio
  • Creating your Business Bio
  • About your Business
  • Press Release
  • Image Checklist
  • Events Preparation and Checklist
  • Magazine Submission Guidelines

Chapter 7. SALES AND TRADING

  • Trading Terms and Conditions
  • Wholesale Considerations
  • Preparing your Wholesale Kit
  • Sales and Trading Resources
How do I contact support?
If you need help with the product, please contact us by visiting the contact us page and send a message. For anything else (licensing, billing, etc), please email us hello@thenewgarde.co.
How can I access the product files?
Your purchase will have a link to download your new e-workbook instantly.