by Jodie Hilton | Aug 21, 2019 | Fashion Design
How to Set Up and Run a Fashion Label No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance...
by Jodie Hilton | Jul 17, 2019 | Fashion Business
Making the Move: Transition from the 9-5 to Running a Fashion Label It’s almost tax return season! I’m sure you aren’t stuck for ideas on how to spend that extra cash, but here are some suggestions: Book that European holiday (or a retreat at Byron – it’ll cost about...
by Jodie Hilton | Jun 19, 2019 | Fashion Business
How the people around you can influence your brand One of the most difficult things about being a small business owner is dealing with people. Whether they’re friends, family, supporters, naysayers, customers, working with you, working for you, building you up or...
by Jodie Hilton | May 22, 2019 | Marketing
If you’re about to embark on your first international fashion photoshoot and have visions of an ace team collaborating and developing amazing imagery for campaign, content and to grow your experience and network. We absolutely encourage you to do it! It’s heaps of...
by Jodie Hilton | Apr 17, 2019 | Fashion Business
I’ve talked in previous blogs about the difficulty of nailing a job as a new fashion designer. The fashion industry can be cut-throat – who you know is just as important as what you know, and dirty tactics, such as asking hopeful job applicants to complete ‘homework...
