THIRD TIP – Market Market Market
People say, “you have to spend money to make money” but we
completely disagree. With all these amazing FREE online tools and platforms that will help you grow a customer base is just a click away. All you got to master how to use it the right way!
1) Reach out to your friends, family, co-workers, friends of friends. Get them to share your new brand around, not only on social media but also on Word of mouth is a great way to get the word across!
2) Start a web presence – The best place to start is on Social Media, its FREE and gives you the ability to connect with like-minded people all around the world, use it correctly and you could market your brand to stardom! Use those gorgeous visuals you just created and share them online!
a. Start with Instagram on of the biggest platforms with more than 1 billion active users a day or maybe Facebook, Twitter, or Pinterest. Engage with your community, start following, liking, and commenting on similar accounts, start building connections with influencers and other businesses. How about starting a TikTok, if you have a younger target market, a growing platform used by many people that gives you a 50/50 chance of going viral!
b. Never lose sight of your brand’s DNA it should shine through what you are sharing to attract similar people to your brand. If they like your stuff they will buy your stuff.
c. Don’t forget if you want that little nudge you can always run ads on these platforms with just as little as $2 which can go a long way!
d. One that is usually neglected is Linkedin, you can also connect with like-minded people, like other fashion entrepreneurs. Grow your network online, these connections may come in handy one day! Or maybe you are searching for help, you are able to join groups that interest you!
FOURTH TIP – Do your research and network
Once you have identified your potential buyers
and the essence of your brand. It is always good to do your research. Who are your competitors? What are they offering? What do they do similar and what do they do differently?
– When searching for competitors, don’t be afraid to ask around. Instagram is also an effective way to search for competitors, check them on all socials.
Check out what other clothing lines are doing and get some knowledge of the fashion industry. Read interviews and articles from top fashion designers. Stay up to date with trends and happenings is the least you can do.
FIFTH TIP – Reflect on experiences – failing is ok!
As an entrepreneur, it is very important to self-reflect. Reflecting on Recognize your weaknesses and also your strengths. Reflecting after action will allow you to learn from your mistakes as you think about what you have done, what you could have done better, what worked, and what didn’t. While you reflect in action, encourages one to think about situations differently as you learn to solve problems in time, if something isn’t working out, pivot and change the way you approach it immediately.
Starting and running a fashion label is a challenge that isn’t impossible even on a low budget. Just stay motivated, passionate, and continue learning and you can get for sure get far! Combine all these tips and you will see results! If you are very passionate and interested check out THE ULTIMATE FASHION STARTUP WORKBOOK
to comprehensively learn more about how to start a fashion business from the bottom. With everything, you need to know in one place with over 10K and a decade worth of actionable tasks to accelerate your business growth and help your fashion label stand out from the crowd. Riddled with superior industry contacts and links to digital timesaving platforms. In any case if you’re still wondering how you’re going to do everything yourself Shedule a call and we’ll show you where you can find those contacts and save money when launching your label.